EBK STRATEGIC MANAGEMENT: CONCEPTS
4th Edition
ISBN: 8220106797259
Author: Rothaermel
Publisher: YUZU
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Question
Chapter MC, Problem 8.1DQ
Summary Introduction
Case summary:
Person HS, who is the CEO of Company S, wanted to create a third place for customers between home and work. They can enjoy the coffee beverages, ambiance, listen to music, hang out with friends, and use free Wi-Fi. The customer experience created in Company S was valuable, rare, and costly to imitate.
Company S has implemented the strategy to convert the company into a well-recognized brand. After the first retirement of Person HS, the revenue of the firm began to decline. Hence, Person HS returned to the firm to restore the competitive advantage of the company. The firm further reinforced customer interaction through an application and social media platforms. They have started to provide complimentary food and wine.
To determine: The way Company S created its uniqueness in the first place.
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Chapter MC Solutions
EBK STRATEGIC MANAGEMENT: CONCEPTS
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