EBK STRATEGIC MANAGEMENT: CONCEPTS
4th Edition
ISBN: 8220106797259
Author: Rothaermel
Publisher: YUZU
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Chapter MC, Problem 18.2DQ
Summary Introduction
Case summary:
Company GM concentrated more on the domestic market and held around more than 50 % of its shares in the market of Country US. The future of the company is a market outside the host nation notably in Country CN. The operation of Company GM has been competitive on cost from the beginning.
The markets in Country CN and other markets in Asia are becoming more vital for the success of Company GM. The slowdown in the economic conditions and the devaluation of Country CN currency makes it even harder to perform its operation there.
To explain: Why Company GM was successful in Country CN while other competitors struggled.
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Chapter MC Solutions
EBK STRATEGIC MANAGEMENT: CONCEPTS
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