EBK STRATEGIC MANAGEMENT: CONCEPTS
EBK STRATEGIC MANAGEMENT: CONCEPTS
4th Edition
ISBN: 8220106797259
Author: Rothaermel
Publisher: YUZU
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Chapter MC, Problem 13.3DQ
Summary Introduction

Case summary:

Company CS is the largest theatrical producer in the whole world. They used a blue ocean strategy to develop a large, unique and uncontested market in the entertainment industry. The company redefined the circus by eliminating many taken-for-granted elements.

They kept the clown but reduced their importance while performing the shows. They created an entirely new experience for the consumers. The company has fallen into hard times in recent time periods. The company has turned to acquisitions in the search of new blue ocean strategies.

To explain: If less risky shows will make Company CS lose its differentiated appeal to the audiences.

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Chapter MC Solutions

EBK STRATEGIC MANAGEMENT: CONCEPTS

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