Rodriguez Furnishings manufactures and sells home decor items. A decorative wall sconce has a total cost of $95 per unit, of which $65 is product cost and $30 is selling and administrative expenses. Additionally, the total cost of $95 consists of $75 variable cost and $20 fixed cost. The target profit is $40 per unit. Determine the markup percentage on product cost.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter2: The Purchasing Process
Section: Chapter Questions
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Rodriguez Furnishings manufactures and sells home decor items. A decorative wall sconce has a total cost of $95 per unit, of which $65 is product cost and $30 is selling and administrative expenses. Additionally, the total cost of $95 consists of $75 variable cost and $20 fixed cost. The target profit is $40 per unit. Determine the markup percentage on product cost.

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