EBK STRATEGIC MANAGEMENT: CONCEPTS
EBK STRATEGIC MANAGEMENT: CONCEPTS
4th Edition
ISBN: 8220106797259
Author: Rothaermel
Publisher: YUZU
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Chapter MC, Problem 7.4DQ
Summary Introduction

Case summary:

Person VR is the CEO of Company I from 2012. Previously she was in the position of vice president of sales, marketing, and strategy. Cloud computing, big data and analytics, and systems of engagement are three disruptions of Company I and its clients. Basically, Company I is a solutions company, which provides a solution for data-based problems. They have initiated the PC revolution in 1981.

The value chain of the entire industry is disintegrated due to the open standard in a personal computer. Person MC, who is an activist investor, stated that Company I is very slow to take advantage of the opportunities. It is stated that during the revenue drop of 6 percent and net income drop of 27 percent, Peron VR received the increased pay and $3.6 million annual bonus. During the time of critics, Person VR stated that she is focusing on Company I for a long-run.

To determine: Whether Person X believes that Company I masters the three-pronged tech transformation.

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What defines the bargaining zone in a negotiation?- The bargaining zone, or the zone of possible agreement (ZOPA), is the scale of acceptable outcomes in a negotiation. At one end is the lowest price/ set of terms one party is ready to accept, and the other end of the scale is the highest price/ desired terms of the negotiation. Typically, each party starts on either side of the scale at the beginning of a negotiation. Successful negotiations meet in the middle of this range of acceptable outcomes, resulting in a mutually beneficial agreement (Thompson, 2020).   How does a positive or negative bargaining zone affect the outcome of a negotiation and one's BATNA? - The bargaining zone (ZOPA) directly impacts the strength of one's BATNA (Best Alternative to a Negotiated Agreement). A strong BATNA provides leverage to negotiate better terms in a positive bargaining zone, where the buyer's maximum exceeds the seller's minimum (Thompson, 2020). The negotiator can push closer to their…
How does a positive or negative bargaining zone affect the outcome of a negotiation and one's BATNA? Provide a real life example.
What defines the bargaining zone in a negotiation?  Provide real life examples.

Chapter MC Solutions

EBK STRATEGIC MANAGEMENT: CONCEPTS

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