Operations Management: Sustainability and Supply Chain Management (12th Edition)
Operations Management: Sustainability and Supply Chain Management (12th Edition)
12th Edition
ISBN: 9780134130422
Author: Jay Heizer, Barry Render, Chuck Munson
Publisher: PEARSON
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Chapter A, Problem 29P
Summary Introduction

To determine: The expected value of the game.

Introduction: A tool which supports in decision making with the help of tree or graph or model of decision including their consequences, outcomes, cost, resources and utility. It helps  to show the outcome of one choice affects the other and its future consequences.

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Question 1. A researcher wants to study the effect of a price change on the sales of various brands of a certain product. Assume the market is made up of four brands - W, X, Y and Z- and the price change (decrease) for brand W is introduced immediately after time t0. Assume every respondent buys exactly one unit of the product in each period. Data on number of respondents buying each brand in each period, based on a panel, are as follows: W W 175 25 0. to 100 25 25 Y 25 0. 50 Z 50 0. 25 Note: Confine your attention only to the data presented. Assume the world starts at to and stops after ti and the strategies of brands X, Y, and Z are unchanged between to and ti. a) Based on the data, is the price change for brand W successful? Focus on the market share as the relevant criterion. Show the calculations b) How many individuals in total switched brands between periods to and t1? Show your calculations.
Question 14 Which of the following is true of decision trees when used to solve a complex problem? They can be converted into truth tables. They can be used only when the decision maker is risk neutral. They provide a useful way to decompose the problem. None of the choices They are used to compute a decision maker's risk tolerance.
Question 31 When a firm operates in multiple geographic markets simultaneously it is said to be implementing a product diversification strategy. OA) True B) False Question 32 Multipoint competition exists when two or more diversified firms simultaneously compete in multiple markets, and multipoint competition can serve to facilitate a particular type of tacit collusion called mutual forbearance. A) True B) False Question 33 Institutional owners are usually pension funds, mutual funds, insurance companies, or other groups of investors that have joined together to manage their investments. OA) True B) False
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