OPERATIONS MANAGEMENT CONNECT AC
OPERATIONS MANAGEMENT CONNECT AC
14th Edition
ISBN: 9781264592784
Author: Stevenson
Publisher: MCG
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Chapter 9, Problem 2CTE
Summary Introduction

To determine: The possibility that customer satisfaction would not always lead to customer retention.

Introduction: Quality management is managing the products, services, or activities of an organization or individual to be flawless. It helps to maintain the level of excellence in the product or service.

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Explain how would a manager deal with the possibility that customer satisfaction doesn't lead to customer retention?
Some people tend to use the terms effectiveness and efi ciency interchangeably, though we’ve seen they are different concepts. But is there any relationship at all between them? Can a i rm be effective but inefi cient? Very efi cient but essentially ineffective? Both? Neither?
How can companies increase satisfaction throughout the customer journey , identify pain points and reduce dissatisfaction according to the expectancy- disconformation model of satisfaction , to reach customer delight ?
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