Essentials of MIS (12th Edition)
Essentials of MIS (12th Edition)
12th Edition
ISBN: 9780134238241
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 9, Problem 19MLM

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Customer relationship management:

  • Customer relationship management is a methodology that manages an organization’s communication with their customers.
  • This method uses client’s history with the company to improve business relationships.
  • Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.

Analytical CRM:

  • This system analyzes customer behavior (analyzes customer information that are generated by operational CRM) and provides business intelligence. It analyzes data for designing, upselling, etc.
  • General areas are: Sales data, financial data, and marketing data.
  • Examples: Getting feedbacks from online shopping...

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