Customer Relationship Management (CRM): Customer relationship management is a methodology that manages an organization’s communication with their customers. This method uses client’s history with the company to improve business relationships. Modern customer relationship management constructs sustainable and enduring customer relationships that generate value for company and customers. Partner Relationship Management (PRM): Partner relationship management is a mixture of software, plans, concepts, procedures that are used by corporations to modernize business process with partners who vend their products and services. A successful partner relationship management creates partnership between dealers and vendors that makes a profitable relationship. The partners may be of service providers, software vendors, value-added resellers, manufacturers, etc.

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Chapter 9, Problem 8HMP

Program Plan Intro

Customer Relationship Management (CRM):

Customer relationship management is a methodology that manages an organization’s communication with their customers.

This method uses client’s history with the company to improve business relationships.

Modern customer relationship management constructs sustainable and enduring customer relationships that generate value for company and customers.

Partner Relationship Management (PRM):

Partner relationship management is a mixture of software, plans, concepts, procedures that are used by corporations to modernize business process with partners who vend their products and services.

A successful partner relationship management creates partnership between dealers and vendors that makes a profitable relationship.

The partners may be of service providers, software vendors, value-added resellers, manufacturers, etc.

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