Using MIS (10th Edition)
Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Chapter 8.4, Problem 3EGDQ

Explanation of Solution

Social Media Bots:

Social media bots are used to automatically generate messages or in general advocate certain ideas, support campaigns and act as a followers or even create a fake account to gather followers.

Example:

  • Instagram bots are designed to perform some kind of actions such as liking, commenting and sharing the other Instagram posts automatically.
  • These actions are done on a daily basis to engage with other accounts, but it is also time consuming...

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Students have asked these similar questions
In three years, assuming the competitive environment remains unchanged, how many units of Bat will Baldwin be selling in the Nano market segment? a) 639 b) 561 c) 431 d) 716
Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. Andrews’s product Alan currently has an awareness level of 80% . While an important product for Andrews, Alan’s promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Alan loses one-third of its awareness each year, what will Alan’s awareness level be next year? a) 79% b) 53% c) 74% d) 58%
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