Using MIS (10th Edition)
Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Chapter 8, Problem 8.18MML
Program Plan Intro

Traditional Customer Relationship Management (CRM):

  • The marketing in traditional CRM is all about direct advertising with the goal of boosting sales and it is one-way communication between companies to consumers.
  • It is operated within the hours and the channels dictated by the company.
  • Traditional CRM companies directly contact the customers to receive feedback and also share their experience via word-of-mouth.
  • For example, the Boeing Company is a multinational corporation company in America that manufacture, design and sells rotorcraft, airlines, satellites and rockets.
  • In the above example, each customer directly analyzes about the products to the company and the dealing about the products is communicated between the customer and company.

Social CRM:

  • The marketing in social CRM is not about direct advertising to the customers.
  • Sales through social commerce are expected to reach more customers in certain period.
  • The customers share their experience via online and social media.
  • For example, the Amazon website is an American electronic commerce and also a cloud computing company.
  • In the above example, the customers analyze each product and share the experience about product via online.

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