Using MIS (10th Edition)
Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Chapter 8, Problem 8.19MML

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Success metrics of the cooperative:

The local farming cooperative promotes eating healthy foods, sell more products directly to the customers, increase awareness about weekly farmers market and increase traffic to its Website for developing a SMIS.

The success metrics for promoting cooperative goals by growth rate, earning, market share, uniqueness of the products, promote the products through advanced technology.

Cooperative target audience:

  • The cooperative’s target audience is the people, because people are the customers of the products.
  • The cooperative must treat their customers in right and genuine way.
  • Satisfy the customers by giving their expected products earlier and attract the customers with the offers.
  • Treat the customers like a valued partner and make a two-way communication...

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