Chapter 8, Problem 8.19MML

Explanation of Solution

Success metrics of the cooperative:

The local farming cooperative promotes eating healthy foods, sell more products directly to the customers, increase awareness about weekly farmers market and increase traffic to its Website for developing a SMIS.

The success metrics for promoting cooperative goals by growth rate, earning, market share, uniqueness of the products, promote the products through advanced technology.

Cooperative target audience:

• The cooperative’s target audience is the people, because people are the customers of the products.
• The cooperative must treat their customers in right and genuine way.
• Satisfy the customers by giving their expected products earlier and attract the customers with the offers.
• Treat the customers like a valued partner and make a two-way communication...