Chapter 8.8, Problem 8.5ARQ

Explanation of Solution

Importance of aligning the development of SMIS (Social Media Information System) with the organization strategy:

• Social media is creating and sharing the information, career interests, ideas and other forms of expression through networks and virtual communities.
• Social media is use of information technology to support the distributing of data between networks of users and it enables people to form group of people related by a similar interest.
• Social media information system (SMIS) is an info-system that supports the distributing of data between networks of users.
• Business strategy is an important part of any business that is used to determine value chain, business process which is used to determine information systems.
• Business strategy are the stages to be taken to generate a value and the social media supports with that since it is directly disturbs activities in a value chain.
• SMIS might be used to facilitation of a company’s objective and goals.

Process of developing an effective SMIS:

There are six processes to develop an effective SMIS. They are:

• Define your goals
• Identify success metrics
• Identify target audience
• Define your value
• Make personal connections
• Gather and analyze data

Define your goals:

The first step of developing an effective SMIS is defining organization goals that are achieved with the help of social media.

Identify success metrics:

After defining organization goals, the person must identify metrics that will indicate when they are going to achieve their goals. These are called as success metrics or key performance indicators.

Identify the target audience:

Third stage in generating an active SMIS is to clearly recognize the target audience. After identifying the target audience, the person must find out which SM platforms they use, because certain SM platforms attract certain audience.

Define your value:

After identifying the target audience, the person will want to define the value that he/she will provide their audience.

Make personal connections:

The true value of SM can be succeeded only when organizations use SM to communicate with employees, customers in a more personal, humane and relationship-oriented way.

Gather and analyze data:

The last process is gathering and analyzing data. When creating a social media strategy, the person must gather the right amount of data that is necessary to make the most informed decision the person can. The person can use online analytical tools like Facebook Page Insights, Google Analytics, or Click to measure the success metrics the person had defined earlier...