Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
10th Edition
ISBN: 9780134237473
Author: Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher: PEARSON
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Chapter 8, Problem 9DQ
Summary Introduction

To discuss:

How an innovative culture make an organization more effective and could an innovative culture make an organization less effective

Introduction:

Innovation is the key to business success. In the present era of tough competition, a company can survive with its innovative products. The technology is an important feeder of innovation. Most of the successful companies spend a lot on research, technologies, and innovation; because they know that they can compete on with the help of innovative products.

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