Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 8, Problem 8QA
Summary Introduction
To define: The steps marketers undergo to develop new product.
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Chapter 8 Solutions
Marketing: Real People, Real Choices (9th Edition)
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