![Marketing: Real People, Real Choices (9th Edition)](https://www.bartleby.com/isbn_cover_images/9780134292663/9780134292663_largeCoverImage.gif)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 8, Problem 4QA
Summary Introduction
To determine: The term unsought product and the reason due which marketer make it more attractive to customer.
Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.
Expert Solution & Answer
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
Students have asked these similar questions
What is a consumer product?
Why is Product Invention important for the marketers?
What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.
Chapter 8 Solutions
Marketing: Real People, Real Choices (9th Edition)
Knowledge Booster
Similar questions
- What role does the four P's which are the product, price, place, and promotion play in consumer behavior?arrow_forwardWhat is r&D, and what is its importance to marketersand the product development process?arrow_forwardCan a target market be identifiable, sizable, stable, and accessible, but not consistent with the brand?arrow_forward
- What impact is created by a weak product’s unfavorable image?arrow_forwardHow can marketing organizations effectively adapt their strategies and tactics to reach and engage Generation Z consumers?arrow_forwardAs a marketer, describe how you would use specific marketing strategies and tactics to influence each step of the consumer decision-making process on any brand of product or service of your choice.arrow_forward
- In what ways is the company Target addressing the needs and wants of its target consumers? please no plagiarism.arrow_forwardWhy customers believe in vaseline products?arrow_forwardWhat are the reasons studying marketing is eye-opening and transformative for a marketer's personal and professional life?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios