Marketing: Real People, Real Choices (9th Edition)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 8, Problem 4QA
Summary Introduction

To determine: The term unsought product and the reason due which marketer make it more attractive to customer.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

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One of the key steps in the selling process is assessing customer needs. Needs assessments will help develop solutions and will help handling objections. For each of the following scenarios, provide questions you would ask your customer to probe for customer needs. Product being Sold Question 1 Question 2 Question 3 Purchasing a sleep number bed Cost - $8.600       Purchasing a new vehicle. Cost – $25,000       Purchasing a jacket Cost - $45       Purchasing an Apple Watch Series 2 Cost- $399       Purchasing a pair of shoes Cost - $85
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