Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 8, Problem 9QA
Summary Introduction
To determine: The concept of test market and some of it advantages and disadvantages.
Introduction: Market is the place where a product is sold or purchased to a customer in exchange for money. Marketing is the process of satisfying a customer by fulfilling their needs and want then creating a relationship with them.
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Marketing: Real People, Real Choices (9th Edition)
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