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Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Question
Chapter 8, Problem 6QA
Summary Introduction
To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.
Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.
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Chapter 8 Solutions
Marketing: Real People, Real Choices (9th Edition)
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