Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 8, Problem 8.7CTE
Summary Introduction
To find: An example of a company that has introduced a new product within the last 5 years and develop a presentation on the way the company implemented the 4P’s on launching the product with its success report.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
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Marketing: An Introduction (13th Edition)
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