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Concept explainers
Case summary:
The electrical current has been utilized for the brain treatment disorders like depression, Parikson’s disease, and epilepsy. The traditional electrical methods of electrical treatment are offensive and needs huge currents or implanting devices in the users in order to attain a positive result. The recent study have suggested that the low current dose helps the children and adults to learn languages and math in a better way.
The transcranial direct current stimulation device can be bought for $55. The basic kit that lets to select among four different present levels and a blue headband to hold the electrodes next to a person’s skull is the brain stimulator. The purchaser must be aware whether these devices are approved by the Food and Drug Administration.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
To determine: The ethical issue for this type of product and whether the substantial research supports the claim and safety of the product.
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Chapter 8 Solutions
Marketing: An Introduction (13th Edition)
- Why do some critics consider stealth marketing to be unethical?arrow_forwardHow can I Explain how consumers’ options for health care are changing? Considering if it will have an impact on the use of the Insurance company launching a new medical product for the health insurance exchange. And How can I Explain how I will ensure the Insurance company launches a new medical product for the health insurance exchange healthcare company or product will be relevant and engaging to the consumer over time? Consider how advances in technology and medicine may influence the use of the company or product over time.arrow_forwardThe marketing function practices imply lots of contradictions and arguments issues. You are requested to choose any of those different issues to provide an informative extended essay about. The report must show how far this issue affects the ethical, legal, societal, and/or fairness treatment to some groups, countries and/or individuals throughout the world. Different literature review readings are required to comprehend the whole issue from various perspectives to write your essay professionally. Your essay must show your own view on this issue as well as your recommendations and suggestions to overcome its negative effects. the topic: Where is the line between persuading customers and manipulating customers to purchaseproducts, services, and ideas? Is some marketing promotion really corporate propaganda ?arrow_forward
- Please help me. Fast solution please. Thankyou.arrow_forwardPromote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper: Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…arrow_forwardIn relation with the use of technology in marketing, is it better to retain and train employees lacking with the skills with technological devices or just hire a new one who already have basic knowledge? Can you please create a title that would summarize this question?arrow_forward
- Ethics despite best efforts to ensure product safety,products that pose a danger to consumers sometimesreach the marketplace. At what point should marketers release information about a product’s safety to the public? how should marketers be held accountable if their product harms a consumer?arrow_forwardWhat is meant by advance against goods? Discuss the advantages and disadvantages of itarrow_forwardHave you ever encountered a marketing campaign that you considered unethical? What must marketers do to be sure their actions and deliverables are ethical? What are the consequences of unethical behavior?arrow_forward
- DEFINE AND DISCUSS WHAT IS MARKETING ETHICS. IN YOUR ESTIMATION, WHY SHOULD FIRMS PLACE IMPORTANCE ON MARKETING ETHICS? THEN, DRAWING ON YOUR PERSONAL EXPERIENCE, DESCRIBE AND EXPLAIN ANY THREE UNETHICAL MARKETING PRACTICES YOU HAVE EXPERIENCED AND WHY YOU CONSIDER THEM UNETHICAL PRACTICESarrow_forwardWrite a note on Warehousing regarding the pharmaceutical industry? Write by your own sentences and thoughts based on scientific information include necessary figures and schematics .arrow_forwardChoose a product or service that use green marketing, then respond to the questions that follow: How is Green Marketing used to market the good or service? Greenwashing is a term used to describe unethical green marketing. "Greenwashing" is the method of giving the impression that a company's products are more ecologically friendly than they actually are, according to Investopedia. Do you believe that this product or service is greenwashing? Why or why not? Visit the corporate website to learn more about this good or service. List three of the company's sustainability activities that are highlighted on their website.arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
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