![Marketing: An Introduction (13th Edition)](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_largeCoverImage.gif)
Case summary:
Most of the women are interested in wearing high-heeled shoes mainly for their fashionable looks. However, every women is aware of the issues in wearing high heels. For example they do not feel comfortable for anything more than a light walk with short distance and for other activities they would have a second pair of shoes.
The DN Convertible heels enters to the market for this reason. The DN Convertible heels is created by a women who had faced difficulty after a hard night of dancing. The shoes are convertible to anyone of four heel sizes from low-heeled pumps to spiked-heeled stilettos.
The interchangeable heels will convert the high heels into a high-tech plan. Beyond introducing the line of shoes the DN Convertible heels is planning to license the technology to other manufacturers.
Characters in the case:
- DN Convertible heels
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
To determine: Whether the DN Convertible heels are likely developed on the basis of the stages of new product development.
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
Chapter 8 Solutions
Marketing: An Introduction (13th Edition)
- Who would buy a Bijan handbags when there is LV or Prada bags around?arrow_forwardWhat are the main challenges facing a luxury fashion brand? as CEO, what actions would you take to deal with these challenges?arrow_forwardFor your business venture( dress boutique) what are the factors that you need to consider in doing sucharrow_forward
- In order for the government to change shopping trends, what are the requirements for women?Please provide us with 6 answers and explanationsarrow_forwardYou are student at an university and your lecturer ask you to do a Product Offering, critical issues and key to success for an company that sells sanitary panties for women. Explain each category thoroughly.arrow_forwarda sales pitch on selling a designer women's bag? 150 words or morearrow_forward
- Pick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?arrow_forwardAdvice for talking fashion-related school (like modeling, fashion, design)arrow_forwardIs there the possibility of a disadvantage while using the B2C model? Explain.arrow_forward
- In addition to the give-back program, Bombas socks are attractive to consumers because they Multiple Choice are made of entirely natural and vegan ingredients. are among the least expensive products available. have been engineered for superior comfort. are conveniently sold in mass merchandise stores like Walmart and Target. are considered the most fashion-forward in the category.arrow_forwardPlease discuss TWO DIFFERENT fashion brands that you believe could expand their licensing potential and explain how and into what categories you could go about this if you were the director of licensing. Make sure you have articles to back your brandsarrow_forwardYour R&D department has slightly changed one of your company’s products. It is not really “new and improved,” but you know that putting this statement on the package and in advertising will increase sales. What would you do?arrow_forward