Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
Book Icon
Chapter 8, Problem 8.9MA
Summary Introduction

Case summary:

It is found that the major health care costs are spent for the chronic disease treatment and for majority of the emergency room visits are being nonemergiencies the ripe for telemedicine. Patients at present tap their phones and keyboards for the medicines instead of visiting the emergency room.

Technology made it possible for the consultation of doctors through video calls in their smart phones they can access the medical tests through electronic medical records and can send the prescription to the local pharmacy of the patients. The telemedicine makes it all possible and its annual revenue increases to $2 billion in few years.

Introduction:

The remote diagnosis and treatment that is provided for the patients through the telecommunication technology is known as telemedicine.

To determine: A research in telemedicine with two companies that is providing this service. The advantages and disadvantages of providing this medical service and determine whether there is governmental or industry guidance for this industry.

Blurred answer
Students have asked these similar questions
Relationship marketing and customer loyalty. How can this be applied in a real-world, professional context?
some research survey question that relates to coop housing
The elements of the marketing strategy
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
  • Text book image
    Purchasing and Supply Chain Management
    Operations Management
    ISBN:9781285869681
    Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
    Publisher:Cengage Learning
    Text book image
    Principles of Management
    Management
    ISBN:9780998625768
    Author:OpenStax
    Publisher:OpenStax College
    Text book image
    Management, Loose-Leaf Version
    Management
    ISBN:9781305969308
    Author:Richard L. Daft
    Publisher:South-Western College Pub
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub