Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 8, Problem 8.2DQ
Summary Introduction
To discuss: The activities that are performed in the marketing strategy development of a new product and the requirements of a good marketing strategy statement
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. Product life cycle is the progression of managing the product phase and decision regarding marketing mix.
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Marketing: An Introduction (13th Edition)
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