Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 8, Problem 8.17VC
Summary Introduction
Case summary:
Most of the women are interested in wearing high-heeled shoes mainly for their fashionable looks. However, every women is aware of the issues in wearing high heels. For example they do not feel comfortable for anything more than a light walk with short distance and for other activities they would have a second pair of shoes.
The DN Convertible heels enters to the market for this reason. The DN Convertible heels is created by a women who had faced difficulty after a hard night of dancing. The shoes are convertible to anyone of four heel sizes from low-heeled pumps to spiked-heeled stilettos.
The interchangeable heels will convert the high heels into a high-tech plan. Beyond introducing the line of shoes the DN Convertible heels is planning to license the technology to other manufacturers.
Characters in the case:
- DN Convertible heels
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
To determine: The major challenges faced by the company of DN Convertible heels.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
a sales pitch on selling a designer women's bag? 150 words or more
. Choose the most suitable award that Lilit women's magazine offers to magazine subscribers. Justify your choice!
-snowboard,
-romantic dinner in the guest house,
-dishwasher,
-garden care tools,
-gift card in the shopping center worth 150 euros.
Advice for talking fashion-related school (like modeling, fashion, design)
Chapter 8 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Similar questions
- In addition to the give-back program, Bombas socks are attractive to consumers because they Multiple Choice are made of entirely natural and vegan ingredients. are among the least expensive products available. have been engineered for superior comfort. are conveniently sold in mass merchandise stores like Walmart and Target. are considered the most fashion-forward in the category.arrow_forwardHow would a minimalist handbag be beneficial to consumers?arrow_forwardEash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories. Your client Tissot is a Swiss watchmaker that manufactures and markets brand name watches in the $200 to $2,000 price range. The company was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle. Tissot has been a member of The Swatch Group Ltd. since 1983, the largest watch producer and distributor in the world. Today, the company is still based in Le Locle, Switzerland and Tissot watches are marketed in 160 countries around the world. Tissot watches are currently classified by Swatch Group as “mid-range market” products. Prior to the ubiquity of the Internet and E-commerce, Tissot distributed its watches through two channels: department stores and specialty watch stores. In the last few years, it has also been offering an…arrow_forward
- Calculate the scores for brands B and C. Which brand would this consumer likely choose? One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a notebook computer. Each attribute, such as memory, is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute. For example, in the table, memory (weighted at 0.5) is the most important computer purchase attribute for this consumer. The consumer believes that Brand C performs best on memory, rating it 7 (higher ratings indicate higher performance). Brand B rates worst on this attribute (rating of 3). Size and price are the consumer’s next most important attributes. Warranty is least important. A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand’s score on that attribute. These weighted…arrow_forwardMaruti Suzuki Nexa's #FlauntMyBaleno was a fun contest for all the proud Baleno owners, who wanted to show off their love for the stylishly designed hatchback. Organized by Grapes, the campaign invited ordinary people's extraordinary moments with their BalenosBaleno users have always been excited sharing their pictures with them. So to cash in on their love for flaunting their cars, Nexa came up with the #FlauntMyBaleno campaign to give its users a platform to not just post their favourite Baleno moments, but also win prizes for their efforts. This helped them establish the most important feature of the car - its design. Nexa asked users to share their moments of pride with Baleno. Moments that showcased the bold attitude, classy design and defined curves of their prized possessions. The idea was to let the consumers get as creative as they could to flaunt the design aspect of their Balenos. Nexa released a video on their YouTube channel, announcing the campaign to the viewers, in…arrow_forwardVirat Kohli is endorsing over 40 brands including Mobile Premier League (MPL), MRF Tyres, Myntra, Puma,to name a few. Consistently topping the charts, Kohli became India's most-valued celebrity for the fourth time in a row last year with a brand value of USD 237.7 million. Is Virat Kohli endorsing these brands or are these brands endorsing Virat Kohli? Discuss the pros and cons of brand endorsements in light of the above statement.arrow_forward
- To sell luxury pens, personal selling is important, but how to go through process of personal selling. Explain in detail. (Please answer in minimum 400 words)arrow_forwardAvon is a cosmetic company created to conduct business on enhancing women's beauty. This brand is now a global leader with massive growth and high revenues. Being the world's largest direct seller, the Company gives a lot of discount coupons on the purchase of Avon products. And to please customers and attract them, the company offers small gifts to them. Coupons, special offers, gifts are considered as Brand awareness Persuasion Supporting marketing efforts O Encouraging actionarrow_forwardIs staying with the same product only a case of brand “loyalty”? Could other factors be in play that lead consumers or organizations not to switch brands? Explain your answer.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
