EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
bartleby

Concept explainers

Question
Book Icon
Chapter 8, Problem 8.20CC
Summary Introduction

Case summary: This case highlights around the hospitality services industry. Company AB has pulled off a really stunning ascent to market guidance. Assaulting an industry that has been an unchangeable reality for over 100 years, Company AB has increased than any lodging network regarding rooms’ accessible, yearly income, and stock cost.

Additionally, it has done it all in fewer than 10 years. Company AB has achieved the unthinkable by concentrating on giving a customer familiarity that the standardised hotel model essentially can't.

By structure a system of private property proprietors who lease all or part of their homes in a helpful and cost focused way, Company AB has found a gigantic market that recently was left unjustified explorers who need to encounter the world as local people do.

To discuss: The ways Company AB distinguish offer, delivery and image.

Characters in the case: Company AB.

Consumer products likewise alluded to as the completed goods that are purchased by people or family units for individual use. As such, consumer products are products that are purchased for utilization by the average shopper.

Blurred answer
Students have asked these similar questions
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
what is the entertainment platform and its specific examples?
How does multi-channel marketing facilitate the nurturing of customer relationships and driving customer loyalty?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing