EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 8, Problem 8.20CC
Summary Introduction
Case summary: Company TG is the second mass discount merchandiser, second just to Company WM. And keeping in mind that Company TG is just around 1/6th the size of Company WM as far as income, it has a lot of qualities. This case spotlights on Company TG's brand strategy.
While Company TG conveys all the mainstream national brands, it additionally has extended its store brands into the vast majority of the product classifications that it conveys. In addition to the fact that it has a solid nearness of store marks, its store brands have a brand image of value and caché that is keeping pace with numerous national brands.
Characters in the case: Company TG and Company WM.
To discuss: The strengths Company TG should develop to strength in store brands.
A product quality is a gathering of highlights and qualities of a product that add to its capacity to meet given prerequisites. It is the capacity of the item to satisfy and meet the necessities of the purchaser.
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