EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 8, Problem 8.16VC
Summary Introduction

Case summary:

Brand L sorts its logo prominently of each thing from T-shirts to the dog collars and presumes to display a positive vibe. While this firm has identified significant success in selling the wares on the basis of happy brand image, the consumers are not getting the full image that the founders of Brand L has intended.

Characters in given case:

Brand L.

To determine: The factors that have contributed to Brand L’s image.

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