EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 8, Problem 8.2DQ
Summary Introduction
To determine: the significant decisions in “developing and marketing individual products and services”:
Product:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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