EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 8, Problem 8.10MA
Summary Introduction

Case summary: Gadgets like Company W and Company V, wearable groups put around a dog's neck like a standard neckline. Just this is no standard neckline. It screens the pooch's indispensable signs, for example, heart and respiratory rates and calories consumed.

We can likewise learn if the dog is active or rests the greater part of the day. In contrast to people, dogs do not show symptoms and it is frequently past the point of no return when something is not right.

Company V gives dogs a "voice" by giving proprietors "connect the dots" to uncover whatever's awry. In spite of the fact that the checking won't set off alerts, proprietors can follow fundamental details through a month to month membership service adjusted with a PC, tablet, or smart phone and offer that information with a veterinarian.

To discuss: The examples of similar types of wearable technology for humans.

Characters in the case: Company V and Company W.

A product quality is a gathering of highlights and qualities of a product that add to its capacity to meet given prerequisites. It is the capacity of the item to satisfy and meet the necessities of the purchaser.

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