OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES (Mcgraw-hill Series Operations and Decision Sciences)
7th Edition
ISBN: 9780077835439
Author: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
Publisher: McGraw-Hill Education
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Question
Chapter 8, Problem 4DQ
Summary Introduction
To determine: The reason for service failure in a restaurant.
Introduction: The extent to which the customer needs and expectations are met for which a product accomplishes its purpose for a definite period of time is known as quality.
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Recall a bad service experience that you recently had. What led to the service failure? Consider such dimensions as tangibles, reliability, responsiveness, assurance, or empathy.
Which dimension of service quality refers to the knowledge and courtesy of employees and
their ability to inspire trust and confidence?
O assurance
O special features
O service reliability
empathy
O responsiveness
Provide relevant examples using one business organization of the (5) components of service quality. Please help
tangibility
reliability
assurance
responsiveness
empathy
Chapter 8 Solutions
OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES (Mcgraw-hill Series Operations and Decision Sciences)
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- Which is not one of the dimentions of service quality? Intangibility empathy assurance reliabilityarrow_forwardRecall a bad service experience that you recently had. What led to the service failure? Consider such dimensions as tangibles, reliability, responsiveness, assurance, or empathy. How would you recommend fixing it? (not the specific event, but from the management-level to ensure that this type of problem never happens again!)arrow_forwardThink back to an experience you have had with poor customer service from an organization. Whom did you blame for it? Do you know anything about the design of the organization involved? Do you think it was the fault of the individual(s) involded or could the problem have resulted from a poorly designed system? Would you have learned in this chapter change your reation to receiving poor quality service? How?arrow_forward
- Which of the determinants of service quality involves performing the service right the first time? O access Oresponsiveness O reliability Ocourtesy O credibilityarrow_forwardWhat are the three key components of every service recovery situation?arrow_forwardDiscuss FIVE (5) consequences of the service failure to the organization and support your answer with examplesarrow_forward
- Which of the following is not one of the dimensions of service quality?Reliability a. Responsibility b. Assurance c. Empathy d. All of these are dimensions of service quality.arrow_forwardWhat are the benefits and drawbacks of offering a guarantee on the quality of the service?arrow_forwardJim's Gym provides the brightest, whitest, freshest towels to its customers who use the gym's team of elite personal trainers. Which dimension of service quality is being addressed by this? a. Empathy b. Reliability c. Assurance d. Tangibilityarrow_forward
- In SERVQUAL, which attributive in service expectation includes apparent/visual confirmation of service availability? A-Assurance B- Reliability C- Responsiveness D- Empathy E- Tangibilityarrow_forwardWhich of the following is a key dimension of service quality? Multiple Choice honesty extroversion authenticity reliability intelligencearrow_forwardIf “Most services are characterized by an encounter between a service provider and a customer” (Bordoloi, p. 95), then “This interaction, which defines the quality of the service in the mind of the customer, is called a ‘moment of truth’ (Bordoloi, p. 95). It is this “moment in time” when your customer “is evaluating the service and forming an opinion of its quality” (Bordoloi, p. 95). Each of these “moments of truth” is an opportunity “to influence the customer’s perceptions of the service quality” (Bordoloi, p. 95). What does this look like in your current or futurebusiness model? Describe some of your current or expected moments of truth. Once you have answered that, how will you continually change the “mind of the customer” to make sure these moments of truth positively impact your organization?arrow_forward
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