Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 7.4, Problem 7.8LR
Summary Introduction
To determine: The mode of entry that the company follows if there is no previous experience for it in global marketing
Introduction:
The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the
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Chapter 7 Solutions
Marketing - Standalone book
Ch. 7.1 - Prob. 7.1LOCh. 7.1 - Prob. 7.1LRCh. 7.1 - Prob. 7.2LRCh. 7.2 - Prob. 7.2LOCh. 7.2 - Prob. 7.3LRCh. 7.2 - Prob. 7.4LRCh. 7.2 - Prob. 7.5LRCh. 7.3 - Prob. 7.3LOCh. 7.3 - Prob. 1MIAMCh. 7.3 - Prob. 7.6LR
Ch. 7.3 - Prob. 7.7LRCh. 7.4 - Prob. 7.4LOCh. 7.4 - Prob. 7.8LRCh. 7.4 - Prob. 7.9LRCh. 7.5 - Prob. 7.5LOCh. 7.5 - Prob. 7.10LRCh. 7.5 - Prob. 7.11LRCh. 7 - Prob. 1AMKCh. 7 - Prob. 2AMKCh. 7 - Prob. 3AMKCh. 7 - Prob. 4AMKCh. 7 - Prob. 1BYMPCh. 7 - Prob. 2BYMPCh. 7 - Prob. 3BYMPCh. 7 - Prob. 1VCCh. 7 - Prob. 2VCCh. 7 - Prob. 3VC
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- Present the advantages and disadvantages of the forms or modes of entry into the international or global market.The forms of market entry that you should consider are: export, import, subsidiaries, merger, acquisition, alliances (joint ventures), licensing and franchises.arrow_forwardGiving examples discuss how international marketing is quite challenging compared to domestic marketing.arrow_forwardChoose a product or service from an existing company and select a foreign country where this company has a presence. Compare and contrast marketing in the domestic market versus in the foreign market. Should international marketing strategies vary from country to country? Why or why not?arrow_forward
- what are the reasons to choose an export entry mode in marketing ?arrow_forwardList the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?arrow_forwardYou are operating in Jamaica and want to market your Hand Sanitizers to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified.arrow_forward
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- A company's market entry strategy is critical in the success of that business. Name a local business in your country and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.arrow_forwardWhy would a company choose to work through intermediaries when selling products in a foreign country?arrow_forwardEven if companies do not engage in direct foreign marketing, they may still sell abroad through intermediaries. True or Falsearrow_forward
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