Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 7, Problem 3AMK
Summary Introduction
To determine: The alternative global market strategy that Person X would like to start and the other alternatives that Person X have for the entry in the global market.
Introduction:
The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the
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Students have asked these similar questions
As a novice in global marketing, which global market-entry strategy would you be likely to start with? Why? What other alternatives do you have for a global market entry?
Does your marketing plan involve reaching global customers outside the United States? If the answer is no, read no further and do not include a global ele- ment in your plan. If the answer is yes, try to identify the following: 1 What features of your product are especially im- portant to potential customers? 2 In which countries do these potential customers live? 3 What special marketing issues are involved in try- ing to reach them? Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.
Examine the proposition that marketing internationally in emerging markets is so different from any other international marketing situation that it is insufficient for Western firms to develop the traditional practice of having countryfocused strategies, such as a “China strategy” and an “India strategy,” and to begin to consider the firm’s “emerging market strategy.”
Chapter 7 Solutions
Marketing - Standalone book
Ch. 7.1 - Prob. 7.1LOCh. 7.1 - Prob. 7.1LRCh. 7.1 - Prob. 7.2LRCh. 7.2 - Prob. 7.2LOCh. 7.2 - Prob. 7.3LRCh. 7.2 - Prob. 7.4LRCh. 7.2 - Prob. 7.5LRCh. 7.3 - Prob. 7.3LOCh. 7.3 - Prob. 1MIAMCh. 7.3 - Prob. 7.6LR
Ch. 7.3 - Prob. 7.7LRCh. 7.4 - Prob. 7.4LOCh. 7.4 - Prob. 7.8LRCh. 7.4 - Prob. 7.9LRCh. 7.5 - Prob. 7.5LOCh. 7.5 - Prob. 7.10LRCh. 7.5 - Prob. 7.11LRCh. 7 - Prob. 1AMKCh. 7 - Prob. 2AMKCh. 7 - Prob. 3AMKCh. 7 - Prob. 4AMKCh. 7 - Prob. 1BYMPCh. 7 - Prob. 2BYMPCh. 7 - Prob. 3BYMPCh. 7 - Prob. 1VCCh. 7 - Prob. 2VCCh. 7 - Prob. 3VC
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