Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 7, Problem 1BYMP
Summary Introduction
To determine: Whether the marketing plan involves reaching the global customers outside Country U. The features of the product that are significant to the potential customers
Introduction:
The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada
7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .
Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.
You work for a cranberry company in Nova Scotia looking to enter the cranberyy market in Australia. Based on this scenario, Describe the product (cranberries), its strongest features and major weakness, and the stage in the product life cycle in the home country (Nova Scotia) and in the target country(Australia). Do you plan to market only in major population centers, or do you plan to achieve total market coverage?
Chapter 7 Solutions
Marketing - Standalone book
Ch. 7.1 - Prob. 7.1LOCh. 7.1 - Prob. 7.1LRCh. 7.1 - Prob. 7.2LRCh. 7.2 - Prob. 7.2LOCh. 7.2 - Prob. 7.3LRCh. 7.2 - Prob. 7.4LRCh. 7.2 - Prob. 7.5LRCh. 7.3 - Prob. 7.3LOCh. 7.3 - Prob. 1MIAMCh. 7.3 - Prob. 7.6LR
Ch. 7.3 - Prob. 7.7LRCh. 7.4 - Prob. 7.4LOCh. 7.4 - Prob. 7.8LRCh. 7.4 - Prob. 7.9LRCh. 7.5 - Prob. 7.5LOCh. 7.5 - Prob. 7.10LRCh. 7.5 - Prob. 7.11LRCh. 7 - Prob. 1AMKCh. 7 - Prob. 2AMKCh. 7 - Prob. 3AMKCh. 7 - Prob. 4AMKCh. 7 - Prob. 1BYMPCh. 7 - Prob. 2BYMPCh. 7 - Prob. 3BYMPCh. 7 - Prob. 1VCCh. 7 - Prob. 2VCCh. 7 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- You are Marketing Manager at Jindal Stainless Steel. Explain the criteria to be assessed when selecting a potential target market for export? Explain Brieflyarrow_forwardAn alternative for global marketers is to alter a basic product slightly to meet local conditions. Explain with an example?arrow_forwardYou have been hired by KOKO MESSIAH group to lead its local and international expansion efforts, considering the KOKO MESSIAH group already has products which its markets on a small scale locally, it has become imperative that it makes addition to its current product variants, as well as promote these new and existing products in markets other than it's existing markets, propose four relevant strategies and the key marketing mix decisions you have to make in achieving it's expansion objectives.arrow_forward
- When developing a tourism plan, which factor will be assessed during a market analysis? a) The target market b) The time frame c) The labor force d) The scope of the projectarrow_forwardYou work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?arrow_forwardIn a couple of paragraphs, describe how launching a new product into different nation(s) with different economic, political, and cultural environments could affect the firm's marketing decisions. Provide at least two specific considerations for the firsm, along with rationale.arrow_forward
- Can you give me some ideas of what industry i should use for my global venture assignment? The assignment is below: Research and select the industry you want to write your global business venture marketing plan about and describe that venture in sufficient detail to be understood in a business context by the reader. This can be a new or existing company, product, or service, but your goal is to launch some type of innovative business, product, or service either as an original new business or as an original part of an existing business or organization (see project instructions). Frame this discussion using the 5-C model presented in Figure 2.2 on page 34 and related textbook discussion. The more elaboration you present in this post, the more likely you are to exceed expectations grade-wise. (2) Conduct a situation overview analysis for your proposed business venture using Figure 2.8 (p.44) and related textbook discussion. Include an analysis of all macroenvironment variables…arrow_forwardGap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s management team has contacted you as a team of Chief International Marketing Consultants to design a global marketing program. They have asked you to respond to their situation by selectively targeting Beijing OR Shanghai in China, two cities with high population densities, where sales might be very strong. The brand already has a strong online presence, www.gap.cn, which serves as an alternative channel with a potential reach of several hundred million consumers.arrow_forwardYou are writing a business plan on Indian restuarant, write a description and scope statement for your business plan identifying what you can reasonably achieve in three years. Add also an opportunity assessment section. ALo write a section for your business plan addressing your entrepreneurial venture's market/industry including factors that will potentially impact the feasibility of your project. Identify evidence of a substantial, reachable market and market demand.arrow_forward
- Assume you have been appointed as the Chief Marketing Officer of Coca-Cola Singapore in 2024. Recently you received a call from the headquarters in the USA in which they said “Seems like Share a Coke campaign has dried up in Singapore, could you investigate it and find ways to revitalise the campaign in your region, please? We need your recommendation by 18th April”. What recommendations would you have for Singapore revitalisation?arrow_forwardYou are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One issue that can influence whether individuals in a country find this new concept interesting is culture. Discuss what cultural traits can be used to measure general acceptance of space tourism by country. Then, determine which countries are ideal to target for initial commercialization. Explain why.arrow_forwardAssume you work in marketing for Dr Pepper and are looking to expand the brand internationally.You narrow the international target market to three choices: Mexico, Australia, and India. Using global environmental factors: currency fluctuations, income distribution, cultural fit, and technology, rank the countries based on which would provide the best opportunity for Dr Pepper expansion. Explain your ranking for each country.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios