Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 7.2, Problem 7.5LR
Summary Introduction

To determine: The difference among the global marketing strategy and multi-domestic marketing strategy

Introduction:

The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the gross domestic product.

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Differentiate between a global marketingstrategy and a multidomestic marketingstrategy.
1. What are the components of a global marketing strategy?
2. In bullet points, outline at least 4 (four) similarities between domestic marketing and international marketing activities?
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