Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 7, Problem 2BYMP
Summary Introduction

To determine: Whether the marketing plan involves reaching the global customers outside Country U. The countries where do the potential customers live.

Introduction:

The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the gross domestic product.

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