Using MIS (10th Edition)
Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Chapter 7.4, Problem 4WPQ

Explanation of Solution

IS_and_something:

If there is a chance to be an IS_and_something, one would choose the field of “IS_and_marketing”. The reason for this is given below.

IS_and_marketing:

Marketing information system is designed to support marketing decision making. It is intended to bring together different items of information into a coherent body of information. It acts like a networking structure of people, categorize, examine, evaluate, and distribute relevant, timely and precise data for use by marketing decision makers in order to improve their marketing planning, implementation and control...

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