Management (14th Edition)
Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Chapter 7, Problem 8RDQ
Summary Introduction

To explain:

Example of disruptive innovation along with the impact of disruptive innovation on industries.

Introduction:

Disruptive innovation refers to the innovation in services, products and other approaches that have completely change the rule of the game. Nowadays, a new startup can successfully challenge well-established organizations. Startups proved themselves as disruptive by offering new and innovate products to the customers at a lower cost.

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