Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Question
Chapter 7, Problem 17DQ
Summary Introduction
To determine:
The learning by other companies from the way in which innovation is undertaken by UA.
Introduction:
Innovation refers to the process wherein invention or idea are translated into services or good for which customer will pay or that creates a value. An idea must satisfy a particular need and should be replicable at an economical cost in order to be called as an innovation.
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