Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Chapter 7, Problem 13DQ
Summary Introduction
To determine:
The approach of UA towards innovation. Whether this type of innovation proves to be successful in athletic wear company.
Introduction:
Innovation refers to the process wherein invention or ideas are translated into services or goods for which customers will pay. It can also be seen as a process that creates value. An idea must satisfy a particular need and should be replicable at an economical cost in order to be called an innovation.
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