EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 7, Problem 7.22MML
Summary Introduction
To discuss: The ideas for the application of a G Glass device among the various institutional markets and businesses. Also, determine how these applications can be incorporated into online, mobile, and social media marketing.
Augmented reality:
Augmented reality is the live, indirect, or direct observation of real environments, or computer-generated/ physical elements that are augmented by computer-created sensory media such as video, sound, graphics, or global positioning system data.
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