From 1926, Company BHC has been providing customers with unforgettable experiences on ocean-going vehicles in and around City B. Company BHC has focused on various customers with its different boats and services. Aiming to achieve success, Company BHC has distinguished the market into three different segments such as international customers, local customers, and domestic customers. To discuss: The manner in which Company BHC uses the concept of positioning and differentiation to have good relation with the right consumers. Market segmentation: Market segmentation is a strategy used in marketing that helps in classifying large segments into recognizable segments. The main purpose of market segmentation is to fulfill the expectations of buyers.

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Chapter 7, Problem 7.17VC

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From 1926, Company BHC has been providing customers with unforgettable experiences on ocean-going vehicles in and around City B. Company BHC has focused on various customers with its different boats and services. Aiming to achieve success, Company BHC has distinguished the market into three different segments such as international customers, local customers, and domestic customers.

To discuss: The manner in which Company BHC uses the concept of positioning and differentiation to have good relation with the right consumers.

Market segmentation:

Market segmentation is a strategy used in marketing that helps in classifying large segments into recognizable segments. The main purpose of market segmentation is to fulfill the expectations of buyers.

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