EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 7, Problem 7.14MA
Summary Introduction
Case summary: Company UA is a money related administrations organization that was created in 1922 by 25 Army officers who met up to protect each other's automobiles on the grounds that they were esteemed too high-risk to guarantee. Currently
Company UA now has just about 25,000 workers and in excess of 9 million part customers. It reliably positions in the best 10 accident coverage organizations and offers different kinds of protection just as banking, speculation, retirement, and monetary arranging administrations.
To determine: The market potential.
Characters in the case: Company UA.
Marketing strategy is the complete tactics prepared especially for accomplishing the marketing targets of the organization. It gives an outline to achieve these marketing goals.
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