EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 7, Problem 7.11MA
Summary Introduction
Case summary:
It is found that more than third of the children and adolescents in Country A are overweight. Person X might think Toy B that is produced by Company M are the role model for the children in that country. It is not true as per some critics. The body features of the Toy B is unique and it is rare for women to have such body structure.
Majority of the women strive for the impossible body structure and they suffer from many disorders and it is the adolescent and the preadolescent girls who are concerned about the weight. The major statistics like this are the major cause for the consumer advocacy groups like the campaign for the Commercial-Free Childhood to take any action.
Characters in the case:
- Person X
- Company M
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
To find: Whether Company M and other toy manufacturers advertise their toys with an unrealistic body proportions and determine other examples of marketers who target the females with the unrealistic body concepts.
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