EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 7, Problem 7.19CC
Summary Introduction
Case summary:
The case deals with Company D that develops customer relationships. Company D is the one of the brand of personal cleansing products in Country U with the product portfolio. The product portfolio includes body washes and bars, deodorants and antiperspirants, and the hair care products.
In a limited period, Company D has attained a bigger deal, it successfully went outside the established boundaries of the product that is developed to target a particular segment of market.
To justify: The marketing strategy that is followed by Company D.
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