Management, 13Th Edition
13th Edition
ISBN: 9780133910292
Author: Stephen P. Robbins & Mary A. Coulter
Publisher: PEARSON
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Chapter 7, Problem 15DQ
Summary Introduction
To determine:
Whether design thinking assists in improvising the efforts of UA towards innovation.
Introduction:
Innovation refers to the process wherein invention or idea is translated into services or goods for which customers will pay or that creates value. An idea must satisfy a particular need and should be replicable at an economical cost in order to be called an innovation.
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