Company M is the 2nd largest toy manufacturing company. The toy cars of Company M have enjoyed success. However, they have lost their license to make Princess dolls D. They have started to apply perceptive marketing to get back momentum. The firm has important revenue potential by targeting boys between the age group of 6 and 11, who are so fascinated about superheroes. Monster high line of toys was utilized to target girls between the age group of 6 and 12. The case further deals with the way they have targeted their customers with the superheroes toy. Characters in the case: Company M Princess dolls D Action figure MS To discuss: The category of variables utilized by Company M for the segmentation of Action figure MS and the suggestion by Person X on the additional variables of Company M.

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Chapter 6.2, Problem 2C

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Case summary:

Company M is the 2nd largest toy manufacturing company. The toy cars of Company M have enjoyed success. However, they have lost their license to make Princess dolls D. They have started to apply perceptive marketing to get back momentum. The firm has important revenue potential by targeting boys between the age group of 6 and 11, who are so fascinated about superheroes.

Monster high line of toys was utilized to target girls between the age group of 6 and 12. The case further deals with the way they have targeted their customers with the superheroes toy.

Characters in the case:

Company M

Princess dolls D

Action figure MS

To discuss: The category of variables utilized by Company M for the segmentation of Action figure MS and the suggestion by Person X on the additional variables of Company M.

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