Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 6, Problem 15DRQ
Summary Introduction

To discuss: The two primary surveys that are used by the company for sales forecast and the reason for the company using an outside expert for forecasting surveys.

The systematic process of trying to forecast the volume of sales that a business is expected to make at a particular period in the future is known as sales forecasting.

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