Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 6, Problem 7DRQ
Summary Introduction

To find: The four main category of variables to segment the consumer market and examples of product market that are segmented by this category.

Market Segmentation:

Classifying market into various smaller sections is based on the buyer’s different requirements, wants, and behaviors and it is called market segmentation. This would help to reach the buyers with various marketing strategies and or product mixes. Marketing segmentation is classified into “geographic, psychographic, demographic, and behavioral variables”. Marketing strategy of the company is implemented on the various market segmentation

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