Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
Question
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Chapter 6, Problem 3DRQ
Summary Introduction

To discuss: The major five steps in target market.

The particular group of customers that are available within the available market and in which the business has its major aim in the marketing efforts and resources is known as target markets.

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