EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 6, Problem 9ALR
Summary Introduction
To discuss: Learning in marketing and the four steps in learning process with examples.
Learning is the skill or knowledge arrived through experience which changes the
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(a) Gaborone City Council is sitting on huge amounts of service levy arrears from the public.It is owed more than P5 million in arrears and it is looking at coming up with a number ofmethods that it can adopt in order to make it easy for the Gaborone residents to pay theiroutstanding arrears. The City Council floats an expression of interest for a consultant topresent on the available four methods of electronic payment. It requires that all those thatare extended an invitation to make a presentation, should simply the different methods bygiving examples where possible.Discuss. (b) Describe how a business can maximize revenue and not price.
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EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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